SEO Vs PPC: Which is Better For Your Business?

“SEO or PPC?”. Not a question with a general answer, as it really, truly depends on your current situation, objectives, and marketplace.

Experience shows that when done well, organic search delivers more volume at a better cost per lead than paid search.

New businesses can have a hard time getting started with Search Engine Optimization (SEO), and paid search can offer a fast track to search marketing.

This all comes back to digital marketing strategy. Correctly understanding your prospective customers and how they use the web is key to determining whether paid search, organic search or a combination of both is the best approach. It is, of course, a unique and ever-changing situation.

In order to look at the pros and cons of both SEO and pay-per-click (PPC) as a marketing strategy. Where both organic and paid are suitable, we should understand how to integrate SEO and PPC for improved results.


There are two key differences while considering SEO or PPC.

The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO.

The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click.

Concluding, in most cases, SEO and PPC work best when integrated and strategically aligned and trust (DS) to help you choose what works right for your situation, SEO or PPC.

SEO: Improve your organic traffic

PPC: Laser-targeted visibility


A clear digital marketing strategy and clear short- and long-term goals are essential in making an SEO or PPC decision.

Team Deeya Solutions